social media

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By Drew Gallant

In an ever-changing world of technology, with social media evolving into the perennial and primary way of communication, now is the time to register for Cape Cod Community College’s (4Cs) new certificate in Social Media Marketing and Communications. This certificate will provide students with a tool that will serve as an opening to businesses-seeking employees trained in the use of digital media platforms for marketing and communications purposes. Students in this program will have the opportunity to earn industry-recognized credentials.

“The capstone for the certificate is the co-op course which is cooperative work where the student goes out into the field and works with someone…and the interest that people have in this is crazy,” said Communications Department Chair Nancy Willets. “I already have half a dozen businesses from Boston all the way through the Cape who have seen the advertisement for this program contacting me eager to work with our students.”

One possible route for students is implementing a certificate degree that would “stack” into an Associate degree, meaning that students can earn their certificate first and begin working in this field while continuing to attend classes at 4Cs to earn their Associate’s.

“Another thing some students are doing is simultaneously doing this over the course of two years,” said Willets. “So by the time they’re finished, they’re going to have completed their certificate and their Associate degree because the classes all complement each other. We’re really speaking to a niche out there.”

This industry has millennial written all over it. With an aging workforce, companies are on the lookout for the candidates who are the most adept with social media.

Performing Arts Coordinator Lisa Boragine discussed how gaining the skills and adding the certificate to a resume will create a much more marketable portfolio.

“One of the things that is really important for people to be able to distinguish themselves from other people in the workplace is what kinds of skills they can provide in the workplace that the current employees don’t have,” said Boragine. “So when people are looking for hires, they’re not looking for someone who’s been in a job for thirty years to all of a sudden become a social media guru.”

Not only gaining the skills and becoming marketable is what’s important. Using social media responsibly and appropriately is what’s crucial because it is a public bulletin board where all activity is archived and inappropriate behavior can and will come back and ultimately damage job prospects!

According to the Occupational Outlook Handbook by the Bureau of Labor Statistics, employment in media and communications occupations is projected to grow six percent from 2016 to 2026. Demand for media and communication occupations is expected to arise from the need to create, edit, translate and disseminate information through a variety of different platforms. The median annual wage for media and communications occupations was $56,340 in May 2017, which was higher than the median annual wage across all occupations ($37,690). Most, but not all, entry level media and communications positions require a bachelor’s degree. Most entry level positions in social media marketing and communications also require prior, hands-on experience.

Upon successful completion of the Social Media Marketing Certificate, students will be able to demonstrate desirable diligent work habits, technological competence, critical thinking and problem solving skills. It will also give students the credentials to pursue an entry-level position within a small business to assist in online marketing and communications management.

Contact Nancy Willets for more information on this new and exciting program: